It is now a widely know statistic that consumers trust ads only about 33% of the time – but, they trust recommendations from peers 92% of the time. So what do you do when your customers are no longer listening to what you have to say online?
It’s time to let the customer’s do the talking for you. The best way to do that is to give them something to talk about. All too often I see Facebook walls that are full of sales and product information. They are infomercial walls full of “Buy Now” posts. No one wants to share, tweet, reddit, pin it, post that information over and over again.
Below are a list of……..to get more engagement out of your followers.
People love to share their opinions and one of the most simple ways for them to do that is through voting. Voting is quick, fun, and, if carried out correctly, can build tremendous online momentum. There are many online tools, such as Rafflecopter, that are easy to set up and take care of all of the counting and tabulation for you.
Ask for feedback about your business or your products. This will not only create higher engagement, but will also show your customers you care. Ask them about the product or service you have provided in the past. You can also ask them about what they would like to see more of in the future.
SHARE OTHER CONTENT
Let people know it’s not just “all about me.” Share interesting articles from other businesses or authors on your social media sites. This let’s your followers know that you are focused on them, their needs, and things that might be of interest in their world.
WORK ON THE WEEKENDS
Often times businesses remember to post during the week but forget about the weekends. Studies show that the total number of posts and tweets DECREASE on Saturdays and Sundays. Simultaneously, the number of people on social media and the amount of time they spend engaging is INCREASED over the weekend.
It is understandable why you would be hesitant to post a question about a controversial topic. However, if it is something debated within your industry a respectful “share your opinion” post could be informative.
Help inspire others by sharing positive, motivational, or inspirational quotes. To take it a step further, create a photo quote. Followers are much more likely to share a photo than they are with simple text.