Katherine Keller
Posted on January 11, 2018 by Katherine on Blog

THIS WILL PROBABLY BE THE DEATH OF YOUR BUSINESS…I’M NOT KIDDING


Alright, so I’m a ‘tell it like it is’ gal. Some appreciate it, others hate it. Let’s hope you’re in the first group.

I’m from Missouri, so I love me some Twain quotes {Mark, not Shania…although she’s awesome too}. Mark Twain once said, “Eat a live frog every morning and nothing worse will happen to you the rest of the day.”

Seems a little extreme, Mark.

Although, being from Missouri, I wouldn’t doubt if that’s some sort of locker room routine the football team does before a Friday game.

I digress.

You and I are going to eat the frog first by starting with the bad news. {Wha wha}. But stick around for the good news, because…..well…it’s good.

THE BAD NEWS

I’ve worked with hundreds of females around the world and I can tell you the bad news is that only about 6.8% of the population are die-hard entrepreneurs* who are committed year after year.

“Not me.” “Not a chance.” “I’m in this for the long-haul.” “Stop raining on my parade you horrid, bubble burster.”

I hear ya. Calm down and finish eating your frog.

I’ve heard tons of reasons why people chose to quit their business. Everything from health issues to marital issues to financial issues.

I’d be a liar if I said that 6 years into my business I never entertained the idea of quitting and working for someone else. Show up to work everyday at the same time. Leave work everyday at the same time. Not having to take work home with me. Letting go of the mental exhaustion that can come with running your own business.

So people who decide, for whatever reason, that the self-employed life isn’t for them – there’s no judgement from me.

Where I DO have an issue {please excuse me while I step up on my soap box} is with the people who quit because they didn’t achieve their goals fast enough.

We live in a society where all of the successful people went to bed poor and then somehow woke up with $2 million in their bank account.

Over and over we are inundated with things like, “Eddie started his own business of selling fish sticks 3 months ago and now he’s traveling the world making millions. Click here, sign up for this webinar on how YOU can tap into this incredible fish stick opportunity.”

Screw you, Eddie….and your fish stick training.

It just doesn’t happen like that for most people. But we hear success story after success story and we compare our story to their story.

And when 3 months or 6 months, or 9 months have gone by and we still aren’t traveling the globe with our fish stick loot, we think, “yeah, this isn’t for me.”

I can’t tell you how many times I’ve had people blame their quitting on something else when they really just should have said, “I’m not patient enough to make this happen.”

{*cricket *cricket}
Truth hurts.

THE GOOD NEWS

Let’s rinse the frog taste out of our mouths and look at the good news.

If you research interviews with successful people, often times they are asked, “What was your key to success?”

There are a variety of different answers they give, but the large portion of their quotes boil down to some variation of ‘consistency’ or ‘not quitting.’

Let’s press pause for a second.

I’m not the smartest gal on the planet. I’m not always the, “happy-go-lucky, rah rah, I’m going to make this happen!” kind of girl.

I have made so many mistakes in my life and business we could create a Lifetime movie out of them.

I have down days. I have days where I question my abilities. I have days where I think it’d be easier to clock in and out of a 9 to 5 job. I have days where binging the entire season of, “The Marvelous Mrs. Maisel” in my yoga pants while eating Ben and Jerry’s feels WAY more important than going after my goals.

But one thing I do have…..I’ve been consistent and I’ve never quit.

Hundreds of thousands of followers on social media? Tens of thousands of email subscribers? An international business?

Yes!

But I worked for it. Night and day, month after month, year after year.

Every. Single. Day.

I never rolled over one morning, looked at my phone, and saw that I had miraculously made $40,000 overnight.

I put sweat-equity into every one of those dollars that ‘magically’ appeared.

I don’t care who you are, whether or not you graduated college (or even high school), whether you’ve made a million mistakes in your life, whether you’ve failed a hundred times in the past….

All I care about is that you are willing to be consistent…day and night, month after month. If you aren’t willing to do that, you need to take a hard look in the mirror and decide if the self-employment world is really right for you.

ONE LAST POINT

Setting goals and consistently going after them is just part of the equation. Many of you have set goals, not many of you have an actual week-by-week, month-by-month plan.

Get those action steps in place and the consistency will be much easier. Take the time to figure out what you need to accomplish each day and month in order to achieve your goals.

Work backwards.

Want to have 20k email subscribers by the end of 2018? That’s 1,666 new email subscribers every month or 384 new subscribers per week. So what can you do to gain 384 new subscribers each week?

Determine how much time, energy, and effort is needed to reach 384 per week. Determine if you HAVE the time and energy to put towards that goal week after week, month after month, for an entire year.

If the answer is “Yes!” Then go for it and stay consistent.

If the answer is “No” Then re-evaluate and determine what would be a more feasible goal that you can achieve week after week for the entire year.

In the upcoming weeks you and I are going to be working on setting marketing plans to grow your business this year. So if you aren’t already subscribed, be sure to click here so you don’t miss out.

Also….I want to ask YOU:

So far, what has been your key to success?

Leave your answer in the comments below.

 

*source: What makes a die-hard entrepreneur? Beyond the ‘employee or entrepreneur’ dichotomy

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