“85% of executives believe that customer experience is the key element to set yourself apart from competitors.”
Two Rules For Email Customer Service
Use an email marketing company:
There are legal reasons you should not be sending out product sales emails to your list using Outlook or Gmail. I’ve seen too many home-based business owners that make this mistake. There is no reason to not send out using an email marketing company when sites like Mailchimp are free to use.
Make it a two-way conversation
If it’s important enough for you to send to your customers, then it is important enough for to provide a clear way for them to respond.