It doesn’t matter if you have 10 people or 10,000 people on your list, your email should be set up with top-notch customer service in place.
This is especially important for small or home business owners during the holidays.
In the free Ultimate Holiday Kit for Home-Based Business Owners, this week’s stat to know is that:
“85% of executives believe that customer experience is the key element to set yourself apart from competitors.”
Two Rules For Email Customer Service
Use an email marketing company:
There are legal reasons you should not be sending out product sales emails to your list using Outlook or Gmail. I’ve seen too many home-based business owners that make this mistake. There is no reason to not send out using an email marketing company when sites like Mailchimp are free to use.
Make it a two-way conversation
If it’s important enough for you to send to your customers, then it is important enough for to provide a clear way for them to respond.
- Send the email to your list using an email marketing platform.
- For those of you with larger lists, set up a “reply to” that’s a different address. Therefore, your regular inbox will not be jammed with replies or auto responders.
- In the email, at the bottom, give people a web address where they can go to give feedback, or give them an email they can write to that will be read by a real person.
- If they hit reply button in their email, make sure that the replyto: will automatically send to the right person.
Frustration and confusion are the barriers to making sales. Make sure everything is clear with prompt responses this holiday season.
FREE ULTIMATE HOLIDAY KIT FOR HOME BASED BUSINESS OWNERS
If you haven’t downloaded your free holiday kit yet, click here to learn more.